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JB – an app is an app and an iBook is an iBook and an eBook is something else altogether. Here's the deal. Apple iBook formats can only do certain things. Some things that you can do in an app, such as some animations, synched text, etc. can't be done or can't be done easily within the iBook format. However, if your app only does the things an iBook can do, you run the very real risk of Apple placing you into the iBook store. Apple wants to build the “library” of available iBooks, thus they will, sometimes, take your app, reformat it to the iBook format and publish it there. Note I said THEY reformat it into iBook readable files.There is no way you can get them to do this yourself. However, you can publish an interactive app in the app store, and download iBook Author (it's free) and build that app in iBook format and publish it in the iBook store yourself. And if you're a real glutton for punishment, you can even go into an ePub editor and do an eBook version. Each format is totally different, each has it's own set of things it will and will not do, and each format requires it's own editing/creation program. The easiest way to wrap your head around the different formats is : everything you can do in iBook format or ePub format you can do in an app, but the reverse is NOT true.Hope that helped a little, it can get confusing, especially when the terms are used almost interchangeably.April 17, 2014 at 1:24 pm in reply to: Corona launches but shows nothing … after all this time. #17532
My operator error percentage is 99% I worked in Kwik for a good six months before I found a real and true Kwik error. I actually celebrated when Alex said “OH, that's a bug, I'll fix it in the net update”. I felt like I had graduated. LOL
In terms of search, the app stores are still in their infancy, but the tools have really improved over even just a few months ago. I'm sure we'll get to the same point standard SEO tools are at pretty soon. Although considering Google runs the two biggest search engines on the net – YouTube and Google it is surprising they don't have something like webmaster tools built into Google Play.
If its any consolation most app developers are in the same boat as you are when it comes to marketing. But he who learns and implements solid marketing that works will be the one carrying money to the bank. LOL And I was really afraid to post what I did, because I didn't want you to feel I was picking on you. There is a big difference between a share and a like. If you post something on FaceBook, YouTube, Twitter, Google+, your website, Pinterest, etc. that I SHARE to my feed, then you get an in with my circle of people. A like is merely a vote on a site or a post and too many of them on a business or fan page and Facebook stops sending your content to other feeds unless you pay. (how's that for rewarding success!!) A share shows engagement. Google rewards you for shares. Part of their social score depends on how many people are "engaged" and likes count towards that score but not very much. Followers don't often go to a "like" but if I share something from your page, and they share it on THEIR page, and then their followers share it, and so forth and so on - then you've hit the true meaning of popularity!And it's weird what they share! Go for goats! People share stupid goat memes second only to Grumpy Cat! I have NO idea why, but stats don't lie! Dogs, not so much and videos hardly at all unless all the stars align just right. Babies are sorta old hat. Household tips and gardening tips work REALLY well with the Mommy Blog crowd (your audience). On FaceBook and Pinterest and Google +. The best first step to marketing any product is to join the tribe to which your prospective customers are a part of. Answer the who, (who are they? in detail) what (what do they like? what are their interests? etc) where (where do they hang out? where can I find my ideal customer?) how much? (what is their price point?) and most important of all speak their language. If you're selling a game the vocabulary will be far different than if you're selling a data management tool to business! The first one you can say "Hey wassup bro? You'll hack and slash your way through forests filled with grunting zombies until your screen is a splash field of red." Try that with a mom or a Wall Street broker and you're toast! Likewise if you discuss the elimination of random probabilities and annuity portfolio enhancements to the gamer, they will be off your site in the blink of an eye. Speak their language. Only then will you begin picking the right keyterms that draw the right audience, having the title that draws them in, and writing the description that gets the install click.And most important is the what. What does your product do for them? Because that is the ONLY question in their head when it's time to hit the download button. What will it do for me?My advantage in this game is I've done SEO/SEM for clients and my own products for many years, so I have been able to play in a lot of areas and see what works and what doesn't and still draw a paycheck. I helped indie eBook authors for a couple of years and that's very very similar to app marketing. Doing one FB page doesn't give good data on what works and what doesn't. Doing one author page may leave you more confused than when you started. Building 50 in different industries shows behavior patterns and yields solid data. And I've had the opportunity to work with some phenomenal copywriters, PR people and marketers who know far more than I do. So I've been really lucky in my internet journey.And to point to something you've done in the marketing arena really well, I looked at your site a while back and then your page code and went out and bought the same theme you used. It's really good for app sites! And I kept going back looking at your code in some places going "How in the heck did he do that?" until I figured it out. LOLMuch as we dislike the marketing stuffs that go along with this, good marketing is the only thing that will lead to good sales in the App Store anymore. The days of picking gold nuggets up as we stroll down the beach are over. And yes the app stores are crowded - full of people with no clue, and big companies who are only grudgingly in the stores because they need a presence. Those are competitors easy to beat!
Warwick – let me take a stab at answering you on this question. First, marketing is NOT hard, time consuming, yes, but not hard if you break it into it's logical segments.Discovery is broken into two parts - inside the app stores and outside the app stores.If 60% or more, depending on the category, of people discover apps in the apps stores through search, are you doing your search tags, title, and description according to best practices? What ASO tools are you using to verify your results and improve these areas? Are you creating different, unusual, unique content that will catch the eye of the feature list reviewers to grab a coveted feature spot? Are you split testing your store page images? Do you have more than one app and if so do they reference each other from within? Are you a part of an in App banner exchange?On the outside of the app stores, have you identified your ideal target market? Who are they? What makes them tick? Where do they hangout? Are you talking their language in the places they are engaged with? Are you using benefits, not just features to catch their attention? Are you a member of the "mommy blog" community for example? Commenting regularly and adding to the conversation using your keyterms instead of just trying to peddle your app? If so, are you using your website url in your signature line? Are you blogging and guest blogging using your keyterms in places that cater to your desired market?Have you followed best practices for your app trailer? Do you have more than one? Do you have a YouTube channel with more than one video per app? Is it optimized for your keyterms? Is your web site content rich, filled with relevant, interesting, entertaining or informative content for the search engines and your audience? On your FB page are you following the 80/20 rule? Making 80% of your posts interesting, amusing, entertaining, SHARABLE, and 20% with a sales pitch?This is the fastest way to get the right type of likes and more importantly shares. Likes don't really count, SHARABLE content does - both to the search engines and to the target audience.In short, are you thinking about how to reach and more importantly engage the people who will buy your app or are you just tossing things against the wall hoping something will stick? (Sorry I know that sounds a bit harsh, but it happens frequently.) Trading Facebook likes with other developers won't grow engagement with your target buyers. Any more than using your tokens from the Apple Store on developer web sites will help you get the reviews that count with your audience. Most parents looking for kids apps don't even know Kwiksher.com/forums or Corona.com or any of the others even exist.In short, think like your target audience and answer the who, what, why, how and where and then go out and find them. If you wait for them to find you, it will be a long lonely wait. Use your ASO tools, and SEO tools to collect hard data not supposition or best guesses on what is working and not working with your app listing, your web site, your YouTube channel, your FaceBook page and every other place you have a presence.Go into the brick and mortar world and contact your local news outlets, public libraries, pre-schools, whoever might be interested and who can get you on the human interest parts of the daily news, or exposure where it really counts.While I can't answer for anyone but myself, I like you, you do some nice work, and you're a fun guy. I'd personally friend you anytime, but liking your FB page, +ing you and getting a like for my page or a + for my circle in return will do me absolutely no good whatsoever in getting discovered in or out of the app stores by my target audience. Go after the people who can help you be discovered by that audience. Five likes from influencers in the right circles are worth more than any 1000 likes from people like me. I don't even use FB for my apps - analysis shows my audience isn't hanging out there. Likes do NOT equal sales unless they are from the right "friends". Go forth and find those friends! Unless we have a bunch of highly regarded mommy bloggers, or pre-school directors doing a very effective job of hiding their true identity in this space, those of us who are just hard working developers can't help you influence the groups you need to find and influence.
If I could respectfully suggest you change the word iBook – that could cause confusion. Apple's got that reserved for their iBook Author stuffs which are not in the app section and can only be used with the iBook reader (I think). They are starting to heavily promote iBooks but won't let them into the app store mixed in with other book apps.
Here's a good list, broken out by what they review – there are other places for kids book apps too. It's not broken out by free submission or paid, unfortunately.http://www.appbattleground.com/2013/10/26/best-app-review-sites/ And this one from a paid marketing service is also pretty good - kinda nice of them to include a list of mostly free review sites for people who can't afford their services.http://spacechimpmedia.com/the-ultimate-list-of-app-review-websites/
On the same note:Candy Crush Saga is the most pervasive casual game phenomena since Angry Birds and it seems intent on crushing any potential competitors—at least those that use the word “candy” in their titles. King.com Limited registered claim with the US trademark office almost a year ago, to the word ‘candy’ as it pertains to video games (and clothing!) Well, last Wednesday, January 15, King’s filing was approved and today there are reports that developers are receiving emails from Apple if their games contain the word “candy” in the title. There is no report yet if any clothing makers have been contacted, but a quick look at the Zaraterez website shows that they are no longer offering Candy Crush as one of their leggings offerings.Full article here : http://www.forbes.com/sites/anthonykosner/2014/01/20/candy-crush-saga-has-trademarked-candy-and-apples-app-store-is-helping-enforce-it/
Thanks a lot for that heads up. I think I'll go copyright the dictionary. Ridiculous.
Cute, good length. Might want to change the end text from “available at all good app stores” to something like “available for both android and iOS” “or “available in an app store near you” or something like that. That “good” remark actually sets a negative tone. It can be a subtle insult to the buyer. “I buy my books at Amazon, this isn't on Amazon, therefore the author thinks I'm not good enough to buy the book”. It's all in perception.
Reza, I can't speak from experience to free vs paid versions in the book market, but I work with clients in the game sector. The two markets are radically different, BUT it is not unusual in gaming to see 10,000 downloads of the free for every one download of a paid version. Which is why most games are using the “Freemium” business model. Free to download, but with stuff to buy in game.It's also not unusual for the sales of paid versions from Apple to far surpass Android sales, at least when first released. It's also not unusual for the first book to not do super well until there are two or three more books under your publisher name. I'm speculating here, but I think it's a trust thing. For example - Flappy Birds - an incredible hit that came to a small one man indie almost overnight - is going off the market tomorrow. The developer says he can't handle it. Not sure what "it" is, change in lifestyle, instant fame, whatever. Anyway, my point is, people often like to see more than one title before investing even $2.99 on an unknown indie. They want to know that you'll be around tomorrow and not pull a Flappy Birds disappearing act.The cool thing is, your first book is done. It's out there. It will continue to get sales. If you're not going to be a one trick pony, you'll have more books out there. And people will buy the first one after they've read the fifth one. You're building an empire, one app at a time. Think about J.K. Rowling. She wrote at her kitchen table and was turned down multiple times before finding a publisher. Then it took time, even with the power of the publisher behind her, before her first book was "discovered". Her sales of book 1 went through the roof after people picked up book two or three. WE don't need a publisher. All we need is some marketing savvy, a good story and the elements in Kwik to bring that story to life.
Thanks! I was copy and pasting from Fireworks at one point and it didn't work too well. Didn't try straight from a text doc.
Reza, if I can respectfully interject a point here, your sales may not be what you want to see if your only marketing is within the app stores. I've found for both myself and my clients that you have to go outside of iTunes or Play or Amazon to boost those sales numbers. Facebook, good rankings for your website, mailing lists, YouTube, even giving copies to brick and mortar schools, day care facilities (if applicable) and libraries can really help your bottom line.Use your "free download" tokens wisely. Give them to the movers and shakers in your target market. Do a private YouTube video for friends and family - don't waste a free download code on them. Save that for the progressive educator in charge of his or her reading department app program.Do a press release or two and try to get on your local news. In short, don't let your marketing start and end with the app stores. You might hit it big time, but since most of the feature listings in the app stores depend on download numbers, you'll probably be disappointed in your results, simply because there are so many apps being submitted that yours may get lost in the shuffle.
Anna you are my hero. I changed my PS 6 to Pixels not points but was using pasted text. So it was still reverting to the wrong size. Thank you sooooo much!
If you aren't doing “read to Me” sort of text, do your text as a graphic. Otherwise, join my very annoyed club. I have been looking at the PS forums since October with no help. I even sent in a support ticket and the PS rep was very snotty. (Makes me appreciate Alex all the more!) Said the retail versions had been updated to eliminate the error and suggested that I wasn't running the latest PS update (I was) and further said it wasn't something that was high on their list to correct, since it wasn't bothering most users. Like I said, the ONLY fix I found was to resize the text within the Corona code just prior to publishing the app to the stores.I used my favorite Fireworks to lay out my text so I had size and positioning right, then brought it into PS and did the Kwik goodies, while ignoring whatever PS resized it to. Royal PITA!