Promotion

• 1000 true fans will buy anything and everything you produce !!!
• perhaps 100,000 funs - probably buy next product

Launch day

throughout the following 2 weeks,

• Send a press-release(prMac) for search engine optimization ranking
• For multilingual, try large promotion in non-English speaking countries.
• Capture feedback and fix any issues found

prMac

• https://prmac.com/

Week3 after the release

• Send another PR about updated version
• Send promo codes to several reviewer sites
• Avoid the reviewer sites that charge your to review
• It is ok to pay for expediting a review
• Good reviews help but alone not much. Must promote the reviews.
• Advertise to your target audience websites
• Banners are usually cheap
• Update your site with new content

Reviewer sites such as Digital, Teachers with Apps, Mom's with Apps

• http://digital-storytime.com/
• http://www.teacherswithapps.com/
• http://blog.momswithapps.com/

obsolete

• http://kwiksher.com/blog/2012/09/12/digital-storytime/

Promotion redeemoco

• A cool way to send promo codes http://redeemoco.com

Monitroring your poformance

• AppShopper
• AppAnnie
• google analytic for promotion Ads etc