Some of you may know already I spent 11 years working, mostly at marketing positions, at Microsoft. Although the topic is not my passion, I can say I have learned a “thing or two” there. Disclaimer made, the answer for this topic’s question is “for the majority of publishers, the answer is NO”! Marketing 101 A quick search at Wikipedia will tell you that marketing is the process of communicating the value of a product or service to customers, for the purpose of selling/promote the product or service. The marketing geniuses agree on the basic principle that 4 “Ps” are the key concept for marketing anything (mobile apps included). The Ps…