For many people, especially the ones who just published their first app, the excitement of building and seeing the application icon shining at Apple’s or any other store is enough to satisfy their feelings of accomplishment. Honestly, having published some apps in the past myself, it is really pretty cool. However, the “emotion” drains day after day, when the sales do not come, the ratings are not the expected ones and/or the reviews never show up. The purpose of this posting is to provide a few tips on how to build a simple marketing plan for increase your app chances of survival, and keep you excited for the next ones….
Archives for new mindflow
It’s not about features…
Last week, two apps made with Kwik were awarded by two different sources. Their success not only make me proud for, somehow, being part of their stories but mostly because they are a clear examples that, having (or not) feature A or B is not the most important thing when you have a good story to tell. Every day I receive several requests about “missing feature A” or “feature B should do more than which it currently does”, etc. Last month I was in some meetups with Carlos Icaza and he mentioned in his sessions about the “benefits” of not having all 5,000 APIs provided by iOS SDK into Corona….