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Crossing the Chasm with Mobile Apps

Reading my emails this morning, I was surprised with a particular one coming from Moglue, a long time competitor of Kwik. After three years promoting and selling their DYI (do it yourself) storybook tool, they just announced they are closing the business due lack of continued funding (according CrunchBase, Moglue has received a total of $990K in the period of 2 years). Although  the announcement is really surprising (I wish Kwiksher had the almost $1M in investment as well), there are a few indications happening in the market at this moment that may explain some of their reasons. Just to make things clear, my words below are just assumptions as…

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