I rarely if ever make a recommendation on a tool but for those of you who want to find the right keyterms, and scope out what your competition is doing BEFORE your publish your app – you should look at AppCodes. http://www.appcodes.com/From the founder (who answered a late Saturday night support email early Sunday morning - I think he's an Alex clone)You're absolutely right about trying out ASO *before* publishing. That's why you don't need to have an app published to add it to AppCodes. You just mark "not yet in the store" and give us the app name - and once the app is in the store you can add the appid, so we can begin tracking.Best,Tomasz KolinkoAppCodes, FounderYes it costs money - $15 a month. But I have been testing ASO programs for a few weeks and this is the only one I've tried that lets you do this all important research BEFORE you publish. And the info it returns is very eye opening. Plus it's easy to use. And no I don't get a cut of your purchase. HAHAHAA word of warning - don't use an SEO tool to try to find what is working in the App Store. They are two different battle arenas and require two different tools. This one is for the app store, use something else for the web at large.