Promotion

• 1000 true fans will buy anything and everything you produce !!!
• perhaps 100,000 funs - probably buy next product

Launch day

throughout the following 2 weeks,

• Send a press-release to for search engine optimization ranking
• For multilingual, try large promotions in non-English speaking countries.
• Capture feedback and fix any issues found

references

• How to Write a Top-Notch Press Release for Your New Mobile App Launch

• How To Write The Perfect App Press Release

• 15 Free Press Release Sites for Authors

Week3 after the release

• Send another PR about updated versions
• Send promo codes to several reviewer sites
• Avoid the reviewer sites that charge you to review
• It is ok to pay for expediting a review
• A Good review helps a lot, but one review is not enough. Must promote reviews.
• Advertise to your target audience websites
• Banners are usually cheap
• Update your site with new content

Reviewer sites such as Teachers with Apps, Mom’s with Apps

• http://www.teacherswithapps.com/
• http://blog.momswithapps.com/

Promotion redeemoco

• https://redeemco.com/

  A cool way to send promo codes

Monitoring your performance

• AppAnnie

  https://www.appannie.com/en/

• Google analytic for promotion Ads etc