Marketing

Marketing is not one time task

• It starts before planning the app

• It costs more than developing an app

• More than one app is key for success.

  Kwiksher blog 2012-2013 by Alex

  • Learnings from 2011
  • Now you have an app, so what?
  • Want to create a storybook? Do your homework first?
  • Are the basics of marketing being applied to the app business?
  • results-from-the-past-surveys

Other web links

• https://www.buildbox.com/12-steps-app-launch-success/

  • Step #1 – Do Your Research

    • Who is the competition?
    • What are they doing?
    • Who is your target demographic/player base?

  • Step #2 – Build an Online Presence

    • Two of the most popular platforms for creating websites and blogs is WordPress and Blogger.
    • For landing pages, you can use sites like Unbounce, Leadpages or Instapage

  • Step #3 – Get Social

  • Step #4 – Create a Marketing Strategy/Action Plan

  • Step #5 – Prep for Press

  • Step #6 – Find Influencers

  • Step #7 – Create a Great Demo Video

  • Step #8 – Be Sneaky & Post Sneak Peeks

  • Step #9 – Promote, Promote, Promote!

  • Step #10 – Use Beta Testers

  • Step #11 – Plan Your App Launch Date

  • Step #12 – Get Your Press Kit Ready!

• https://thebhwgroup.com/blog/mobile-app-development-process

  • Focus Groups
  • Beta Testing

• https://appsamurai.com/marketing-essentials-for-your-mobile-indie-game/

  • Make A Dedicated Landing Page
  • Create A Blog
  • Make A Spectacular Trailer
  • Gather A Fan Base
  • Participate In Indie Game Communities
  • Get Featured On Product Hunt
  • Post Regularly On Twitter
  • Share Your Game Before Launch
  • Localization
  • Make A Press Kit
  • Create A Wish List
  • Contact Directly With The Press

Marketing Basics

• Process of communicating the value of a product or service to customers.
• 4 “Ps” Product, Point of sale, Price and Promotion

Before developing

• R&D costs
• Target audience
• Internationalization
• Competiion
• SWOT analysis

Marketing Ideas

Before publishing

• Create Twitter, Facebook, Instagram to be active there
• Join groups of artists(Linkedin and other places like SCBWI)
  • Society of Children’s Book Writers and Illustrators
• Build a dedicated website(your blog may be hosted there)
• Share about your progress and processes
• Use Youtube to share milestones and tips
• Reserve some money for marketing activities
• Test the app with friends(TestFlight, DeployGate)

Setting Price

• Production costs
• Marketing costs
• Non-related costs like rent, salary, benefits etc
• From $.99 to $.7.99
• Be honest with yourself. What is your entire experience worth?
• Monitor the competition(price and reviews)
• Price is important but the most important thing is VALUE
• Can users enjoy your app many times or is it one time experience only?

Keeping momentum

• Share findings on your group meetings
• Change prices from time to time
• Try App Friday and other special promos
• Think about developing a complementary app
• Updates “renew” your daily ranking positions

Time to the next one

• one app is not enough in the digital content market
• More app more change of revenue.
• Cross promotion between apps
• better presence at app stores
• more attention from media