Archives for marketing

Are the basics of marketing being applied to the app business?

Some of you may know already I spent 11 years working, mostly at marketing positions, at Microsoft. Although the topic is not my passion, I can say I have learned a “thing or two” there. Disclaimer made, the answer for this topic’s question is “for the majority of publishers, the answer is NO”! Marketing 101 A quick search at Wikipedia will tell you that marketing is the process of communicating the value of a product or service to customers, for the purpose of selling/promote the product or service. The marketing geniuses agree on the basic principle that 4 “Ps” are the key concept for marketing anything (mobile apps included). The Ps…

Partnership with Swipea

We are glad to announce a new partnership with Swipea, makers of several children storybook apps, with more than 1M downloads. Swipea just released their KIDS1 (pronounced kids-wan), in-app banner advertising for kids’ apps developers. The service is an innovative, effective and affordable way of advertising children’s apps to parents and kids. KIDS1 is a one-day in-app advertising campaign with large format banner ad (600 x 440 px) designed to maximize exposure and click rates for your kids’ app banner ad. Celebrating their 1 million app installs milestone & for a limited time period, Swipea would like to offer Kwik users their first KIDS1 campaign for only US$75 (65% off…

Happy 1st Anniversary Kwik!

As you have probably noticed, in celebration of our 1-year Anniversary we have launched our new site… and that’s just the beginning! When I think back, it is hard to imagine that it has been only a year since I launched Kwiksher and its first product: Kwik – a revolutionary Photoshop plugin that levels the app-development playing field, enabling everyone from first-timers to professional designers to build mobile apps and interactive storybooks quickly and easily without the need for coding skills. At the time I was pretty confident the product would be a success, but honestly, I never imagined it would be so well received. Especially when I look back…

Results from the past surveys: monetization and new interface

In the past weeks many of you were very kind providing feedback and sharing information. Saying that, I think it is nice from my side to share the results of the past 2 surveys. Hope you see some value here! Monetization 82 users responded the survey about monetization. 3 questions were asked: Have you published a paid app/storybook with Kwik? If so, how much did you earn? 20 users answered yes. Only one of the respondents made more than $1,000 in sales. Another one made more than $500, and 18 earned less than $500 since launch. The third question for me was the most important one: Did you market your…

Now you have an app. So, what’s next?

For many people, especially the ones who just published their first app, the excitement of building and seeing the application icon shining at Apple’s or any other store is enough to satisfy their feelings of accomplishment. Honestly, having published some apps in the past myself, it is really pretty cool. However, the “emotion” drains day after day, when the sales do not come, the ratings are not the expected ones and/or the reviews never show up. The purpose of this posting is to provide a few tips on how to build a simple marketing plan for increase your app chances of survival, and keep you excited for the next ones….

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