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Archives for October 2013

Update on Kwik

Some of you have reached me directly, asking about when the publishing process will export code for the new Storyboard API. Others have asked about integration with the recently announced Graphics 2.0 features from Corona SDK. Unfortunately I still don’t have many answers but I would like to update you on the things I know already. Storyboard API I have been working directly with Corona’s main developer here. Until the previous internal beta, almost everything was working fine with Kwik (only issues we had were with timer disposal and refreshing on coloring pages). However, I was informed that he managed to fix them but had to change a few other…

Are the basics of marketing being applied to the app business?

Some of you may know already I spent 11 years working, mostly at marketing positions, at Microsoft. Although the topic is not my passion, I can say I have learned a “thing or two” there. Disclaimer made, the answer for this topic’s question is “for the majority of publishers, the answer is NO”! Marketing 101 A quick search at Wikipedia will tell you that marketing is the process of communicating the value of a product or service to customers, for the purpose of selling/promote the product or service. The marketing geniuses agree on the basic principle that 4 “Ps” are the key concept for marketing anything (mobile apps included). The Ps…

Kwiksher sponsored Japanese contest

Our friend Yamamoto san shares the news from the Casual game and Digital Interactive book contest, that was held in Tokyo, 23rd September, 2013 organized by ContentsOne Inc and Multimedia School Wave. Below, his words on the event and the winners. The sponsors are mainly Japanese companies such as Biglobe(NEC), IDC Frontier, Appiaries, SmartCanvas, etc and the two companies in the USA that were Corona Labs and Kwiksher!  The official Tolemo contest site: http://www.contents-one.co.jp/tolemo_contest/ What interesting about the contest was that it did not make it separate the categories like casual games and digital interactive books. Games and Books were playing in the same section how much appealing to users. It was a…

App of the Month: Monsters vs Robots

Only 3 apps were submitted to Kwiksher’s Showcase in September but, the quality keeps impressing us! Congratulations to all submissions! Monsters vs Robots, by Amora Leite, is a a beautiful storybook in 2 different languages, incredible illustrations, lots of puzzles and funny interactions from the the splash screen to the last scene. Really cute characters and a good story flow. By the way, if you want to know a bit more on how he did it, check our interview here. As the reward, the app will receive a review/rating from Digital Storytime. When it is done, we will share the link with our community. Congratulations Leonardo!

Interview with Leonardo Amora

Today I talk to Leonardo Amora, from amoraleite.com He is the author of Monsters vs Robots. Tell us a little bit about you and your studio. Where are you based and what is your “story”?  I founded my studio shortly after the Ubisoft company, where I worked, has closed the production studio here in Brazil. I worked there for 6 years with video games for various platforms like NDS, PSP, PS2, 360 and others. At amoraleite.com, which is 2.5 years old, I work doing artwork for small businesses and game developers. My main work includes two published children’s books, four games, and at least 6 video games. Check my website…

A New Time Has Begun

Today we start “the subscription era” at Kwiksher. After more than two years selling Kwik in a perpetual license model, it is time to follow the industry and move on into the subscription model. I do recognize that subscriptions may not be the preferred model for many of you, after all we are so accustomed with the traditional “buy once and use until it is possible to use”. Although this approach still work for most software, this not fit the mobile area and, consequently, Kwik. Not trying to bother anyone with technical details, fact is Kwik is a code generator for Corona, which is a code generator for Objective-C and Java….

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